In a recent ruling, a Utah court found that doTERRA, a company that sells essential oils, has engaged in false advertising. The suit alleges that doTERRA and Young Living misrepresented the products’ ingredients and promoted them as a treatment for various conditions. The company denies these claims and has refused to disclose details of the investigation. The case is ongoing, but a judge will make a ruling within the next few months.
The Young Living lawsuit was filed after the former CEO and president of the company left to start a new venture.
The lawsuit claims that the former executives betrayed the company by joining a competing MLM venture. The plaintiffs seek more than $300,000 in damages. David Stirling, the former chief operating officer of Young Living and the current president of doTERRA, is one of the defendants in the suit. He and other former Young Life executives left the company in 2007 and launched doTERRA within six months.
In the lawsuit, O’Shaughnessy alleges that Young Living violated the federal trade commission Act by marketing and selling their products like drugs. These actions violate the Federal Trade Commission Act, as well as the Food and Drug Administration’s regulations. Additionally, the products were falsely marketed and promoted as “drugs” when they were not. It’s also unclear what Young Living will do about the allegations.
This lawsuit was filed by Mary O’Shaughnessy in April 2012.
In the suit, O’Shaughnessy alleged that Young Living and its employees had engaged in “racketeering activity.” The two execs had breached confidentiality agreements but did not disclose these facts. They instead chose to defend their origins by attempting to character assassinate Young Living and D. Gary. This tactic was intended to deflect attention from the overall lawsuit.
The lawsuit is an important step for the industry. The case reveals the many flaws in Young Living’s practices. The company’s Seed to Seal guarantee is patently false, and it claims ownership of the land on which the essential oils are grown. As a result, the company is accused of misrepresenting the nature of its crops, thereby denying customers access to the oils. In addition, the companies claim to have fewer than the required number of acres for producing essential oils.
While the case was ultimately won by doTERRA, it is still a complex and lengthy process.
DoTERRA’s employees allegedly tampered with the computer to make it appear that they were misrepresenting the essential oils. This further prolongs the case and doTERRA’s legal fees. It is not clear whether this is intentional. If the company is using false statements on its website, it could be violating the law.
In a recent class-action lawsuit, the plaintiff alleges that doTERRA is a pyramid scheme and a fraudulent business. DoTERRA was founded in 2008, and the plaintiff argues that the company promised its distributors financial independence and control, but the vast majority of its members lost their money. The suit is ongoing in the Utah federal court. In its summary, it cites several cases that point to the fact that the plaintiff did not follow the rules of the law.
In the Young Living vs doTERRA lawsuit, doTERRA argued that Young Living misrepresented its claims to get a higher settlement.
In the first case, Gary’s video was taken down, and the case was dismissed. The company argues that it was a legitimate business and that it was not deceptive in its marketing. Despite this, the lawsuit is still being appealed.
The lawsuit claims that doTERRA failed to disclose its product’s ingredients and quality caused a spike in prices. This is a significant legal case, and the plaintiff’s claim was based on the company’s failure to disclose its ingredients. Moreover, Young Living cites numerous examples in its lawsuit to support its claims. Its founder argues that Young Living has knowingly cheated its distributors to get the high-quality essential oils they need.